We have touched on this subject briefly in another stream where we were looking at Rate My Agent. I think the general consensus is that Google Reviews are the way to go
I really believe that the key to getting consistent, positive testimonials is your process when an opportunity to ask for one is recognized.
For some team members, it is difficult to “just ask” for a review, particularly if they are a bit reserved and shy and then the followup if the client says yes, but never does it, is also nerve-racking.
When I was in sales about 100 years ago, I used the “one day, one week, one month” approach. I would call the day after settlement to check in, even though I had seen them the day before, then a week later to see how many boxes they had unpacked, etc. At this point, I would usually find out if things hadn’t gone as smoothly as they should have - the water feature pump isn’t working or only one of the garage remotes work - that kind of thing. This gave me an opportunity to fix the problem so that they loved me even more. Then I would call a month later to find out how the kids were settling in, etc and during that call, I would ask for the testimonial. I always offered to send them an example of what I was after so that if they weren’t particularly comfortable with writing, they had a template of sorts. This approach worked a treat for me. I just scheduled the calls - easy peasy.
I’m really keen to hear what works for others.
@gemmaattlesey I know you have a process around your surveys, are you happy to share?