2021 was a year of getting a lot of structure in place and utilising the LPMA Breakthrough Business Program was pivotal in understanding our business, our profession and our forward journey.
Last night I listened to one of favourite podcasts - Coaching for Leaders and the topic was based on learning as opposed to understanding and how they are interconnected (topic 564)
This was timely after a catch up with our mystery shopper who went out into our market place to see what our competitors were offering vs what we think we offer
We also got ourselves mystery shopped and whilst we only got a “Pass” the learning and understanding that has come with it is enormous
In our market place - there is next to no rentals available - prices have probably risen 20% in the last six months as our mystery shopper reported - some people are in hotels until something becomes available.
Interestingly our mystery shopper - who has a 4bedroom house with a granny flat - was not asked for her address by any of our competitors - nor her contact details - and nobody has followed her us as they don’t have these details (and yes she building a new house and moving into it soon and will have to do something with the current house - hence why she was a perfect choice as a mystery shopper)
For the most part we think we are competing on price and management fee alone - discounting to the bottom when most people just want good service
And my team member who thought she had everything covered - has some goals for 2022
As a business - we certainly have learnt and understood what our goals are for 2022 in this arena.
It has been a valuable exercise that allows us to understand more of what is needed and what we have to do.
Thanks to LPMA for putting this in the Breakthrough Program