Ahahah! yep dog’s name won’t get you anywhere!
Anyway the figures are impressive and I can see the need to keep track of things… but (why is there always a but?) and this is my financial side talking here would it not be easier to focus your effort in one area, set up the process, then develop into another ect?
here is where I’m coming from:
Facebook: it’s a great tool but you need to get engagement to touch people, know their trigger points and grow your reach organically. However, business pages will not give you that engagement because FB algorhythm want you to pay for that (your a business so you can pay… FB is still a business after all).
FB Groups will give you engagement if you have your own and if you have somewhere a video for them to look at that was initially set up onto your business page then you can use the info from your group member to set up your facebook ads for instance and reach the same leads that you know are interested in what you do and say (because they watched the video initially).
Your own personal facebook can be a funnel to your group or your page depending on what you want to use it for. The idea behind it is this: you interact in other groups like the multiple Dave Ramsey’s one and help out all these guys on baby step #4 (or is it 5? can’t remember) to understand how real estate investment works. People love what you say and get nosy and check out who is behind this advice: either you have your group (or page, again it depends on what you want to do with them) mentioned in your cover picture and the side picture with links everywhere and a couple of well designed posts/lives on real estate showing that you live and breath what you tell people to do, or your personal facebook page doesn’t show anything but links ect.
In the first case, people coming into your net will browse and decide to come closer into your network, they will carry on looking at what you do and end up subscribing to your group/page and look at all the videos (that in your wisdom you will use to put yourself in front of them via your ads) and reach out to you. Or in the 2nd, they won’t know, won’t see and after 3second you’ll have lost them forever and you’ll have to start again all your hard works.
The other thing I learn with Facebook, and you probably know that already is that you won’t reach a lot of people if you share links and videos from another platform. Facebook wants people to stay on Facebook so they won’t help you with this. the only way around is to put the links in the comment section.
Instagram works differently and you can work your way up with different hashtags (that’s the limit of my knowledge there) However, what I found was that it was cheaper and reach was greater when you put an ad there compared to Facebook.
What I mean to say is that every platform has its rules and its vocabulary so you can’t use copy and paste because people are interacting differently on each platform. This is probably why you have so much trouble finding out which platform works best for you.
I like when a business is financially efficient. If you have a look at your profit and loss and especially in the software section, you will find that over the course of the last 10years, this expense has grown exponentially, because we think that every single task can be done better and faster in a software and at some point the mental agility it takes people to use all the suit of software means that they are only using the surface of each of them. The thing is that adding softwares may hurt your bottom line more than decreasing and focusing on one area, find out what works and what doesn’t. Get your story right. take the time to set up a freebie or a product that has a very low price range to qualify people, then get them into a sales process via messenger bot if you decide that facebook is where your leads are and take them from where they are to where you want them to go.
you can even outsource that task to a marketing VA that will make sure the process run smoothly and on automation on a part time basis.
What you want is automation. this is what will bring you the best ROI. I’m not sure a CRM will provide you with that. I feel that it will add another layer, which will take time for your managers to process and thus hurt your bottom line even more.
This is my view though, happy to be proven wrong.
If you want to have a look at how 20 something do to pull up multiple 7 figures business with a team of 3-4, you can check out Arne Giske on Facebook and his FB group : Millennial Entrepreneur Community #Builders
I think you can subscribe to his messenger bot and experience how he is doing it. I find this fascinating to be honest.
Otherwise The DotCom Secrets from Russel Brunson is also a good place to start
There is no one size fits all. but for me what’s important is not what you do with the information you get but making sure that you only work on information that is relevant for your business. And that means focusing on the start of the chain: who do you market to the most efficiently (80/20 law), where do they hang out, what’s their pain points ect then craft posts that only cover your market and only get leads that meet your requirements.
my personal motto is work smarter not harder. it’s not that easy to follow but it pays to focus on something and then expand.
keen to know your thoughts because I really enjoy expanding my horizons!
P.S. I’m not affiliated with any of the above people I mentioned, but I found the way they approach their marketing strategy to be quite seamless and not salesy at all which suits me completely. And in the book they give all the scripts and email marketing like a soap opera. As I said, fascinating!