When running a growth strategy in your business it is crucial to be able to know how your lead funnels are converting and what this equates to as a cost of acquisition. To this, you will need to be recording metrics at different points of time along the growth funnel, and you will also need to reconcile growth costs including growth salaries, commissions, marketing and support staff. The drivers of this are the systems you develop in your new business team including lead generation, data management, marketing, and closing calls. It would great to hear from offices that have growth systems as this seems to be a friction point for many businesses I speak to.
What processes are you using to systemize your growth team?